"When we used Baron & Baron for a season, we had truly beautiful pictures. But nothing happened, we hardly got any press. Where as when I did this campaign with David, it was like an explosion of press articles. We got a lot of attention...."

"Clever. It reminds me of a campaign I did when I started that was so successful..."

"The DKNwhy? ad was such a smart campaign... You could see all the questions floating throughout the city. At Calvin Klein, everybody including Calvin Klein himself, was talking about it."

"I did not know that these ads were from David: 'Tommy can you hear me?', DKNwhy?', and 'Escape CK!' I said to myself 'Oh my god, this is so great!'