Star Wars was the most successful series in western cinema history.
Lucas created this extraordinary success story and personages around the Archetypes. No Archetype has lasted longer than the Marlboro man. It was the perfect symbol of dependence and individualistic rebellion. The richest sources of those archetypes are found in the roots of our culture- in history, mythology and folklore.
Any Archetype is an early mental imprint, a path engraved in our unconscious that guides our actions for the rest of our lives.