DSX2.0

Star Wars was the most successful series in western cinema history. Lucas created this extraordinary success story and personages around the Archetypes. No Archetype has lasted longer than the Marlboro man. It was the perfect symbol of dependence and individualistic rebellion. The richest sources of those archetypes are found in the roots of our culture- in history, mythology and folklore.

Any Archetype is an early mental imprint, a path engraved in our unconscious that guides our actions for the rest of our lives.

Collaborate, Create: Human friction makes the sparks; creative requires people from different cultures to come together, force them to mix. People natural tendency is to stay isolated, to talk to the one who are just like them. But that's a big mistake. Force people to come together even if it is just going to be in the bathroom."

Ask Why? And What If? Instead of How- and When-

Listen to Mentors: David Yurman

Follow No rules: Being 'the pirate within' is by no means comfortable. The road is lonely, not smooth, many want you to fail-

“There is nothing more uncertain in its success, than to take the lead in the introduction of a new order of things” - Machiavelli

Only the Innovative Survive, let alone thrive, so move at least as fast as the culture-

Forget the Title and Focus on the Remit

Everyone is Responsible and a few a tiny bit More Responsible-

Hold Both Maps and Bayonets-

Be a Revenue Center, Not a Cost Center-

An Agency CEO is equal to the client’s CEOs-

The agency’s job is Never Done-

Everything changes fast; so just start-

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Think Critically and reject “Conventional wisdom” which expose client’s competitive advantage

Uncover hypocrisy and bias in organizational decisions.

Anticipate for game-changing information to give our clients a “peripheral vision”.

Ambiguity is unsettling, as temptation is to reach for a “fast” solution.

Hold steady, as many leaders fail to decide, falling prey to “analysis paralysis.”

Enforce processes, balance quality and leave perfection to higher powers.

Take a stand even with incomplete information.

Bring tough issues to the surface, even when it's uncomfortable-

Keep honest feedback coming and shift course quickly if you are off track

Celebrate both success and failures that provide insight

Do you have what it takes?

Then lets start now, right where you are, with what you have -

David Sirieix is a medical school drop out from the university of Lille, France. In 1997, he created an ad campaign for a sock company that got lots of applause from editors while launching his business. The following season, he created the most talked about and most controversial fashion comparative ad campaign in 30 years of US fashion, the same season he added a small unknown company called Weatherproof to his embryonic roster....